Netflix has reached a deal with FIFA for exclusive U.S. broadcasting rights for the 2027 and 2031 Women’s World Cup tournaments.
Soccer’s global governing body confirmed the agreement with the streaming giant on Friday. Financial terms were not disclosed.
“This is a landmark moment for sports media rights,” FIFA president Gianni Infantino said. “As a marquee brand and FIFA’s new long-term partner, Netflix has shown a very strong level of commitment to growing women’s football.
“This agreement sends a strong message about the real value of the FIFA Women’s World Cup and the global women’s game. FIFA and Netflix partnering together makes this a truly historic day for broadcasting and for women’s football.”
The 2027 Women’s World Cup will take place in Brazil with 32 teams and 64 matches from June 24-July 25. The 2031 host site has not been finalized, however the U.S. is expected to make a bid.
The World Cup tournaments for men and women typically air on free public networks in order to reach the largest audiences. Friday’s announcement marks the most significant deal to date for FIFA with a streaming service.
–Field Level Media
